Week 10 type b entry

I recently read an article on Tyler Mcwhirk's blog titled: "Is it fair to use behavioral characteristics to market to people". I found the post very interesting, as it contained much food for thought. It is an interesting concept that companies have started to market to people based on their behavioral characteristics. To answer the questions tyler posed, I am not sure how fair it really is to market to people by aiming at the potential customers primal wants and or needs. On the other hand, It does seem very clever that companies are choosing basic human characteristics to use in their respective marketing strategies. I think being subtle in the messages is very important when using this type of marketing strategy, as to not offend.