Tuesday, March 27, 2012

Week 9 Type B entry

I read a blog post recently in Shane Norris's blog titled: "NCAA Advertising". The post was interesting to me because I have been watching the tournament as well and have also noticed all the cheesy college ads. I find it amusing, being a college student myself, that colleges try to promote themselves as a rich learning community. Most of the people in college I know could care less about the learning and are all about the partying. The degree obviously provides motivation, as it provides more opportunities career-wise, but college for most, is about being on your own (for the first time for many), meeting new people, and having a good time. The marketing techniques used in those ads are useful, many parents probably wouldn't want to send their daughters to college if an accurate portrayal of modern college life was used in college ads. The ads are geared towards the people paying for the schooling more than the students themselves. March Madness is a great tournament that brings people from all walks of life together, what better time to show off your college.

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