Week 11 type a entry

 Atlantic City, New Jersey is a historic American tourist destination. In recent years however, Atlantic City has lost some of its former glory and appeal. To try to combat the fate of a fading image, the city has decided to invest 20 million dollars into a tourism marketing campaign. The Group The Atlantic City Alliance is launching the campaign on April 16th. The marketing campaign is hoping to help in the rebranding process of Atlantic City, hoping to make transition as a city from its current crime ridden, run down state back to its popular tourist destination charm of old. What do you think Atlantic City should do to improve its image? Is 20 million dollars even enough to make the difference the alliance is hoping for?
Link to article: http://www.marketwatch.com/story/atlantic-city-alliance-launches-20-million-tourism-marketing-campaign-on-april-16-2012-04-13