Sunday, February 12, 2012

Week 3 Type A entry

This week I tried to keep my eyes open for examples of marketing around campus. I found that college students are a fairly important niche market for marketers. College students usually have some money (usually supplied by the students parents) and tend to be career and goal orientated. Keene State College itself does a great job of marketing itself around campus, as bulletin boards are very common around campus, and the boards are almost always filled. Different marketing methods are used by marketing departments of businesses to reach the desired target markets, I would say that it is evident just by walking around campus, that college students are an important target market and great efforts are made to try to reach them.

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