type A entry 1 1/26/12

 I recently read an article in Marketing News (a monthly publication released by the American Marketing Association) called "Marketing in 2012: The end of the Middle?". The article was written by Christine Birkner and is available in the February 2012 issue. The article basically forecasts future marketing stratergies as either targeting the "have's" or the "have nots". The author predicts the end of the middle class in the coming years and talks about how it will effect the efforts of the marketing world. It was a pretty interesting read, deffinately provided food for thought.