Type B entry week 1

I recently read an entry in Chris Morin's blog titled Walgreens shows increase off advertising. I found the entry very interesting. Some of the statistics featured in the entry painted a picture of the Walgreen's corporation's dedication to surviving in tough economic times. Wallgreens spent 164 million dollars on media in 2011, which seems like an incredible amount of money for a very established drug store chain to spend on media in a year. The extreme amount of money the corporation put to media seemed to pay off though, as the company expierenced a 6% increase in net worth in the 2011 calender year. The entry was very insightful, and I enjoyed learning the information featured because it now gives me a better understanding of the measures taken by big corporations in time of economic turmoil.