week 13 type a entry

 The online streaming music service Spotify has recently partnered up with the coca cola corporation in what is called a marketing partnership. No money was exchanged as part of the agreement, but both parties seemed to think that the marketing partnership will be invaluable in helping each other market their respective products. Spotify is a Sweedish based company that offers both a free and a pay version of a music streaming service. The free version is only available on computers and contains many ads. The pay version is available on tablets, computers, and smartphones and features no advertising. With a global marketing giant like coca cola on their side, I would be surprised if Spotify expierences anything but improvements. Link to article here: http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/04/spotify-forges-marketing-partnership-with-coca-cola.html